From Zero To $4 Billion, The Success Story Of John
Paul DeJoria
Not every person
in this earth is born with a silver spoon. So when the spoon is missing, you
have to earn it with your hard work, dedication and willpower. By looking at the rich and famous
people, we cannot make out the immense hard work behind their road to success.
The success
story of John
Paul DeJoria, a renowned American serial entrepreneur, billionaire and
philanthropist, will surely take you aback. He is the owner and co-founder of
John Paul Mitchell systems, the US company famous for its hair-care products.
At a very young age of two, John
saw his parents separating. At the age of 9, he and his siblings began selling
newspapers and Christmas greeting cards to earn a living. At this age, John
used to dream of a small job which would fetch him around $150 a week and a
second hand car to drive in. He graduated at the age of 17 and went into the
Navy. He got out of service in 1964 and tried out 10 jobs for the next few
years.
The turning point in John’s life
came in the year 1971 when he bagged a job with Redken Laboratories. At that
time, it was the leading company for manufacturing salon products in US. In the
next few years, he was hired and fired by numerous organizations. In 1980, he
saw himself joining hands with Paul Mitchell, a famous hair designer at that
time, to launch their own company. They soon rolled out single-application
shampoo and a leave-in conditioner to improve blow-dry results.
With just $700, the company began
operating. Since fund was less, they could not help but use only black and
white ink on the product packaging. With just one answering machine and a post
office box, they managed to start off their business. They requested a female
friend who had a British accent to record the voice message for their answering
machine which helped them convince the users that it was some serious business.
Today this company is a huge hit
in the US for its hair products. Every salon use their products for superior
quality. John Paul Mitchell Systems logs nearly $1 billion in annual sales. Not
just the US, but they have even managed to establish roots in the international
market too. More than 80 countries buy products of John Paul Mitchell Systems.
Besides dealing in hair products, John has also successfully launched 17 other
types of businesses. From nightclubs to bikes, he has got them all under his
belt.
John Paul
DeJoria is a bright example of sincerity, dedication, will power and
perseverance. Our world is blessed to have such humane human beings who have
touched the pinnacle of success by their sheer will power. He is a great idol for every
youngster and wannabe entrepreneur.
Always remember that success will
only come, when you are ready to give in everything. Hence, dream big and have
faith in your abilities!
