3D will soon be a part of life in our living rooms. Over 20 per cent of all movies are expected to be in 3D by 2014. Disney's Tron: Legacy and Tangled are only the beginning and shortly, the studio will release 16 more titles in India, which will include Alice in Wonderland, A Christmas Carol and Bolt. And by 2012, it will release over 35 titles. Sony Pictures will be launching ten movies and a line-up of 3D Blu-ray titles.
K Seshasaye of The Walt Disney Studios, India says, "We continue to leverage technology to provide best in class experiences to our consumers. We are committed to provide them content where, when and how they want it — in this case 3D experience at home."
The 3D phenomenon Avatar has been released in Hindi, English, Tamil and Telugu in India. But it still hasn't hit the Indian retail market, and is not expected before 2012.
R Zutshi, deputy MD, Samsung India, says, "Going by the interest in 3D films such as Avatar, producers and broadcasters are bringing out more content, movie titles and games that are in 3D. The 3D content too is becoming more readily available."
Besides 3D movies, some key television channels are planning to transmit 3D content. Soon Kwon, MD, LG India, says, "We have introduced cinema 3D TVs, which are backed by cutting-edge technology." Adds Eric Braganza, president, Haier India, "3D technology was introduced much before the availability of 3D content in India. With the three-dimension technology penetrating into India, entertainment providers are jumping the bandwagon."
Sony has an entire spectrum of 3D products and content solutions, including LCD TVs, Blu-ray discs, digital still cameras, projectors, PlayStation, movies and games. Samsung 3D TVs have built-in auto 3D format conversion technology that renders 2D content into 3D with a push of a button.
Panasonic and LG are working on autostereoscopic 3D TVs that would not require the viewer to wear any special glasses for viewing. Masaru Tamagawa, MD, Sony India, says, "The Indian consumer is becoming more receptive to new technology." According to a report, the annual sales of 3D TVs in India will touch 50 million in 2015.
The 3D TV market was estimated at 10 per cent of the LED TV market in India in 2010. Remarks viewer Rajiv Singh of Mumbai, who works for a financial services company, "There have been instances when I missed watching an eagerly awaited 3D movie in the theatre. Now, I can watch it at home. I only wish there were more movies available in 3D format." So, a decade from now, consumers may not need to don goggles anymore to catch their favourite show in 3D!
